I was eating a clementine--great snack--and as I was attempting to peel it, I happened to notice the sticker that was on the peel. It said "Make a video starring you! Cutiescitrus.com" Being the avid media student that I am, I checked it out.
The site was very similar to the Cheetos website that we viewed in class, except that it seemed more oriented towards parents, rather than kids. Parents could create incredibly cheesy videos to send to their kids (sort of a morale-booster e-card).
Ok, I totally get the advertising side of this whole thing--however, I do have a problem with trying to get kids to be online for more things. It crossed my mind that the real reason that parents are giving their kids clementines are to keep them healthier, right? So why is a company that is supporting children's health and well-being giving kids more reasons to stay online longer when they should instead be outside playing?
Almost seems like a double-standard to me....
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