Monday, March 7, 2011

A Royal Wedding in the Digital Era


As Prince William and Kate Middleton tie the knot, there is, of course, a lot of excitement going around (on both sides of the pond). For one, they've started a website containing all sorts of information about the blessed event.

What struck me as slightly odd about the website was the fact that you can get Twitter updates about the wedding!! Seriously?

I completely understand the need for the royal family to maintain a website for the wedding in an effort to connect with the public. But a twitter account?

As the planning for this even unfolds it will be interesting to see the role of social media (and digital media in general) plays. Technically speaking, Prince William and Kate are not the first of the British Royals to be assisted by media--consider the wedding of Prince Charles to Camilla.

Still, it should be an interesting show as they try to use the media to their advantage in publicizing this joyous event!

Cheers!

2 comments:

  1. WOW Laura!!! This is so cool! twitter update? now i need to sign for twitter! :) But really can't wait to see that wedding. I know that my friend got a vacation day to relax and watch the royal wedding! that would be cool!

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  2. I remember the last royal wedding-- between Charles and Diana-- and it was being called at the time the first royal wedding of the TV era. It was televised all over the US and broadcast live around the world to an audience of almost 1 billion people. And this was in the days BEFORE CNN. The priest at our church-- who was Irish, probably a supporter of the IRA and a hater of all things British--even watched it and commented on it in a sermon. Its hard to imagine this wedding will even approach the media feeding frenzy surrounding that event. But we'll see. Diana didn't have twitter.

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